How to use the Redemptive Business Canvas™
A short orientation before you begin.
Before you start
The Redemptive Business Canvas™ is not something you need to complete perfectly or all at once.
It’s designed to help you think clearly before decisions accelerate — not to force conclusions or lock you into a plan.
There are no right answers.
There’s no expectation to fill every section.
How to approach the Canvas
As you work with the Canvas, keep a few things in mind:
Start with the areas where you already have some clarity
Write lightly, knowing your thinking will evolve
Return to the Canvas over time as your context changes
Many builders find it helpful to pause when they notice tension or uncertainty.
That’s often where the most important questions begin to surface.
Clarity doesn’t always emerge alone.
For some, it deepens through conversation — by working alongside others, hearing different perspectives, and being asked thoughtful, sometimes challenging questions.
The goal isn’t speed or completion.
It’s clarity about what deserves your attention now.
Using this as a guide
You may choose to work through the Canvas:
on your own, as a reflective exercise
with a partner, team, or advisor
over multiple sessions, rather than all at once
All of these are valid.
The Canvas is meant to support discernment, not pressure. This User Instructions PDF offers practical guidance on how to work with the Canvas, pacing, posture, and common pitfalls to avoid.
Orientation video
Before filling anything in, we recommend watching the short orientation video below.
It explains the thinking behind the Canvas and how to use it wisely over time.
▶️ Watch the video
If you find yourself wanting support
If you find yourself wanting support
Sometimes the Canvas brings clarity right away.
At other times, it surfaces questions—especially when the decisions in front of you carry real weight.
You may be discerning direction, working through a strategic tension, or navigating a time-sensitive choice.
If that’s your experience, we offer coaching to help you gain clarity when it matters most.
Business Coaching
One-on-one support for founders and builders facing specific or time-sensitive decisions who want personalised guidance for discernment and execution.
Personalised support for discernment and execution
Common questions
Do I need to complete the entire Canvas?
1
No. Many people start with a few sections and return to others later.
What if I don’t have clear answers yet?
2
That’s expected. The Canvas is designed to surface questions, not force conclusions.
Is there a “right” way to use this?
3
No. Use it in a way that supports clarity and wise decision-making in your context.
Should I use this alone or with others?
4
Both work. Some begin on their own; others involve partners, teams, or advisors.
