Simi Lawoyin is a redemptive venture-building coach, business consultant, people + culture strategist, and wellbeing enthusiast with a multidisciplinary background.

Her career journey spans four continents and covers the gamut from teaching in colleges, to startup consulting, and digital learning design. Having launched and transitioned a few ventures over the years, Simi is currently helping to build the People & Culture practice as a Senior Leader at Amplify Mission. She is also the Co-Founder and Strategic Advisor at JASS Academy, a mission-driven talent accelerator currently focused on the African continent.

Simi is part of the team at the Centre for Redemptive Entrepreneurship, where she is the Project Development Lead and supports various initiatives.

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